Hooray For Earth – “True Loves”
May 15, 2011, 9:09 pm
Filed under: Uncategorized | Tags: , , , ,

Late last year, I discovered Hooray For Earth (the brainchild of Noel Heroux) via “A Place Like This”, a collaboration with Twin Shadow.  This led me to pick up HFE’s debut EP, Momo, which managed nods to The Magnetic Fields, Yeasayer, Pixies, Animal Collective and David Bowie over the course of just six tracks.  The songs were certainly good, but the band seemed to be lacking a unifying aesthetic.  Thankfully, their forthcoming debut LP, True Loves, is a bigger, bolder, and more cohesive affair. Heroux recently described the sound of True Loves as “somewhere between harsh noise and The Cocteau Twins.”  I wouldn’t say this is completely accurate, but I get where he is coming from: True Loves manages to occupy both extremes in a completely organic way (think the noisy/beatific balance on records like Loveless).  The title track drops an absolutely monolithic beat which threatens to swallow the song whole, but Heroux’s agile falsetto keeps everything afloat.

True Loves is out 6/7 on Dovecote.

Download MP3: “True Loves”


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